Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.
"[E]verybody has a secret world inside of them. I mean everybody. All of the people in the whole world - no matter how dull and boring they are on the outside. Inside them they've all got unimaginable, magnificent, wonderful, stupid, amazing worlds" -Neil Gaiman
Today I'm going to break the mold a bit and go outside of a comic book story itself to discuss why I think stories are incredibly important to the business world.
