Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.
Today’s blog post will go back to communication theory and expand on it by discussing how the destination of your message is crucial to effective communication. In particular, using the example of classic Superman antagonist Lex Luthor in DC Comics’ hit Elseworlds mini known as Superman: Red Son, I’m going to show how understanding your target audience allows you to deliver an impactful message.