The Real Man of Tomorrow: Branding Lex Luthor

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

I’ve previously discussed Lex Luthor in regards to his data analysis handling and his ability to do some great message targeting, but today I want to discuss the concept of Lex Luthor and his portrayal in the miniseries Lex Luthor: Man of Steel. What does that name evoke when you read it, and why does it do that, in the eyes of the Metropolis public and the world. In essence, this is what branding is all about and I want to discuss Lex Luthor as a brand.

Messaging a Soviet Superman: Red Son's Lex Luthor

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

Today’s blog post will go back to communication theory and expand on it by discussing how the destination of your message is crucial to effective communication. In particular, using the example of classic Superman antagonist Lex Luthor in DC Comics’ hit Elseworlds mini known as Superman: Red Son, I’m going to show how understanding your target audience allows you to deliver an impactful message.

Signals in the Channel: Communication Theory and The Cabal

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

Looking at a relatively new series called The Unwritten, from the DC Comics imprint Vertigo, I’m going to be discussing the villainous group known as The Cabal and their use of communication theory in how they deal with the series protagonist, Tom Taylor.