Messaging a Soviet Superman: Red Son's Lex Luthor

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

Today’s blog post will go back to communication theory and expand on it by discussing how the destination of your message is crucial to effective communication. In particular, using the example of classic Superman antagonist Lex Luthor in DC Comics’ hit Elseworlds mini known as Superman: Red Son, I’m going to show how understanding your target audience allows you to deliver an impactful message.

The Dark Knight Rises: Thoughts on the Third Trailer

For those who have not yet seen the latest trailer, check it out here.

I'm going to watch the trailer and give my thoughts in sequential order, including guesses at the plot based on rumors and storylines from the comics. Spoilers will likely abound, so be warned.

The Third Dark Knight Rises Trailer

This summer, we may just yet see some elements of Knightfall come to the big screen. Check out the awesome new trailer for The Dark Knight Rises.