The Real Man of Tomorrow: Branding Lex Luthor

Welcome back to Funding the Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

I’ve previously discussed Lex Luthor in regards to his data analysis handling and his ability to do some great message targeting, but today I want to discuss the concept of Lex Luthor and his portrayal in the miniseries Lex Luthor: Man of Steel. What does that name evoke when you read it, and why does it do that, in the eyes of the Metropolis public and the world. In essence, this is what branding is all about and I want to discuss Lex Luthor as a brand.

Getting Out Of Hell: The Secret Six's Startup Screwup

Welcome back to Funding The Kryptonite, a blog that will take a look at comic book super villains and discuss them from a business perspective.

Today's blog post will be discussing the super villain team known as the Secret Six. Composed of relatively well known bad guys such as Deadshot and Bane teaming up with more B-list types such as Ragdoll, Catman, and Scandal, the Six struck out on their own as a hired muscle team for anyone with the dollars to pay. As it turns out, they need a bit more than that to be successful.